外贸邮件是外贸工作中接触最多，也是非常重要的工作之一。说到写外贸开发邮件，尤其是第一封开发信，相信很多外贸人员都有无尽的吐槽点，看似很简单的东西，无论是外贸小白还是外贸老手，有时候把握得不好，很容易导致出现很多错误，以致开发信石沉大海，杳无音讯。
1.客户嫌价格高时，你的回复
政策：让他知道你的价格没有报高，不是人家一说便宜点，你嗖一下给人家少了一半价格，而是改变产品规格，比如包装由好的改次的，长度改短点，重量要少点，或者功率低点。
Dear Kelvin,
Thank you so much for your kind mail!
Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.
Pls don't worry about the quality. Price is important, but quality counts for much more!
Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!
All the luminosity and the body look the same! I think it's workable for both of us. Any comments?
Best regards,
2.发了PI后客户没回信，催!
Hi ***,
Sorry to trouble you again!
Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!
It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!
Thanks and best regards,
***
3.寄了样品，并且感觉客户应该是满意的，但是他没有回音
Dear ***,
Sorry to trouble you again!
Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation.
If anything changed, pls keep me posted! Thank you!
Best regards,
***
或者简单版
Dear ***,
What about the final decision about our samples? We need your comments to go ahead!
Thank you!
Kind regards,
Renee
*** Co. Ltd.
Tel: ***
Fax: ***
Mail: ***
Web: ***
4.客人死命砍价时回复的邮件
这时你不能一下子给人家底价，可以用采购数量来给他打个小折，这样就算价格低了，数量上也补点进来。
Dear sir,
Pls find the re-checking the price as follows:
1) Super grade, USD***, give you a special discount of 2%
2) A grade, USD***, similar as super grade, but price much more competitive.
Hope we can deal. Thank you!
Rgds,
***
5.你客户是中间商，他需要等其客户回应之后才能再和你联系，没事时发个邮件让中间商客户别把你忘了。
Hi Johnny,
Thank you for your prompt reply!
Please keep me posted for further details.
Kind regards,
***
6.客户要来中国看你们厂了!激动时别忘记发邮件确认彼此联系方式呀!
Hi ***,
I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!
Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!
My cell phone is ***. Pls call me if any questions. Thank you!
Kind regards,
***
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